Computational
Brand Layer.

The central hub for brand management, campaign execution, content creation, and audience engagement. A 4-layer brand architecture that feeds intelligence into all downstream marketing activities.

Grok 4.1 + Perplexity14+ ViewsRLS Security
4
Brand Layers
48+
API Routes
189
Components
25+
AI Features
01

4-Layer Brand Architecture

The Flagship Feature: Computational Brand Layer

A comprehensive brand system that serves as the single source of truth. From portfolio-level foundations to product-specific messaging, every layer inherits and extends the one above—ensuring perfect brand consistency across all content and campaigns.

Layer 1
Brand Foundations
Mission & Vision
Core Values
Brand Personality
Tone Rules
AI: Perplexity research → Grok synthesis
Layer 2
Strategic Positioning
Value Pillars
Category Definition
Unique POV
Competitive Overlay
Pulls from competitor_feature_matrix
Layer 3
Product Brands
Portfolio Inheritance
Selective Override
Product Taglines
Target Personas
Top-down sync with notifications
Layer 4
Brand Assets
Taglines & Narratives
Messaging Library
Value Props
Proof Points
Status: draft → review → approved
Portfolio Brand
Product Brands
Content Assets
Campaigns
● Unified Context
$ AI GENERATION PIPELINE
Research Phase (Perplexity/Sonar)
→ Crawls company website
→ Analyzes competitor positioning
→ Extracts market context
Generation Phase (Grok 4.1)
→ Synthesizes brand foundations
→ Generates value pillars
→ Creates brand assets (temp: 0.6)
02

Flight Plans & Campaign Execution

Marketing Execution Plans with Full Lifecycle

Flight plans orchestrate the entire campaign lifecycle: intake → blueprint creation → content generation → execution scheduling → delivery tracking. Workspaces group campaigns by initiative, and posting operations manage individual deliveries with status tracking.

Flight Plan Intake
Q1 Product Launch
Type: Campaign
ProductAI Product Manager
BrandOrbitOS
Duration6 weeks
ORCHESTRATING
Execution Plan Generated4 Workstreams
Content Packages
Launch Blog PostGenerated
Email Sequence (5)Generated
Posting Operations
LinkedIn (12 posts)Scheduled
Twitter (24 tweets)Scheduled
Campaign Blueprint
Themes, angles, sequences defined

Campaign Blueprints

  • • Strategy & themes definition
  • • Angle generation (AI)
  • • Sequence planning
  • • OKR references (Strategy Agent)

Content Packages

  • • AI-generated content bundles
  • • Multi-format output
  • • Brand voice enforcement
  • • Module library integration

Posting Operations

  • • Delivery calendar view
  • • Status tracking per post
  • • Bulk actions & reschedule
  • • Email tracking (pause/resume)
03

Audience Intelligence

Account-Based Marketing with AI Enrichment

Complete audience management: account discovery and enrichment from multiple data sources, contact intelligence with engagement timelines, and an AI-powered lead qualification pipeline that handles domain extraction, company research, ICP scoring, and qualification automatically.

Account Intelligence
Acme Corp
ICP: 92
Industry: B2B SaaS
Employees: 250
Revenue: $15M ARR
Enriched from 4 sources
Org chart mapped
Contact Intelligence
Sarah Chen
VP Marketing @ Acme
Decision MakerLinkedIn
Engagement Timeline:
Email opened2h ago
Visited pricing1d ago
Lead Qualification
AI Qualification Pipeline
Domain Extraction
Company Research
ICP Scoring
Qualification
Qualified this week47 leads
AI Features: Audience
marketing:account-discovery
marketing:account-enrichment
marketing:contact-enrichment
marketing:linkedin-enrichment
marketing:lead-icp-scoring
marketing:lead-qualification
marketing:org-chart
marketing:people-scraper
Audience Studio
  • • Cohort creation & segmentation
  • • ICP analysis dashboard
  • • Indicator discovery (AI)
  • • Business intelligence feed
04

Competitive Intelligence

Brand Truths & Battle Cards

The competitive intelligence system analyzes your strengths versus competitor gaps to generate philosophical Brand Truths—core beliefs that differentiate your positioning. Battle cards provide per-competitor overlays with key differentiators, objection handlers, and wedge strategies.

Brand Truths Generator
"AI should amplify, not replace"
Generated from: Competitor gap in human-AI collaboration
"Context is king"
Generated from: Feature matrix analysis - unified memory
Source: competitor_feature_matrix → brand truths synthesis
Competitive Overlay
vs. Competitor AStrong Position
Key Differentiators:
• Unified agent context
• 4-layer brand architecture
Objection Handler:
"Their solution is cheaper"
→ Wedge: Total cost of fragmented tools
05

SEO & Content System

AI-Powered SEO Management

Complete SEO management with keyword optimization dashboard, SERP preview, page discovery, and an AI SEO copilot for real-time guidance. Content hub manages briefs, modules, and the content calendar—all connected to the brand layer for voice consistency.

SEO System

Keyword optimization dashboard
SERP preview & analysis
Page discovery sheet
SEO copilot (chat assistant)
Source management panel

Content Hub

Content brief generation (AI)
Content module library
Content calendar view
Multi-platform optimization
Launch content studio
06

Platform Architecture

View-Based Navigation with 14+ Views

Modular agent architecture with URL query param navigation, contextual sidebar with item counts, and Framer Motion transitions. Built on Next.js 15, React 19, and Supabase with Row-Level Security.

Command CenterLIVE
Unified dashboard/calendar
WorklistLIVE
Task management
BrandLIVE
Portfolio brand management
ProductLIVE
Product library & details
AudienceLIVE
Accounts, Contacts, Leads
NurtureBUILDING
Journey management
AssetsLIVE
Content library
SEOLIVE
SEO management & copilot
Technology Stack
Frontend
Next.js 15.4.1
React 19.1.0
Tailwind CSS 4
UI
Shadcn/Radix
Framer Motion
React Query 5
AI - Reasoning
xAI/Grok 4.1
via Vercel AI SDK
AI - Research
Perplexity/Sonar
via Vercel AI SDK
Internal Agents
Strategy Agent (OKRs), Sales Engineering (RFPs), Deal Desk (pricing)
External Services
Gmail/Google, Google Drive, Social platforms (queued)
Security
RLS on all tables, user isolation, service role separation

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